Your boss and political campaigns are keeping an eye on you when each step you are taking.
Lance Ulanoff told the news channel that they’re being watched, listened to, recorded all the time.
Political campaigns are going in on the action by working with third-party firms to trace the “unique identifier” of users’ phones, matching that ID with the “trove of data normally connected to that same ID.” From there, Ulanoff stated, the campaign will recognize the phone, realizing where it has been and the interest of its user, forming a portrait of the user.
Bartiromo also said that with this vast collection of information, campaigns could successfully target voters with advertising, call, and send campaign representatives to your house.
Moreover, companies are taking advantage of this technology to get to know more about their employees.
However, steps are taken to lessen the interference of companies as well as campaigns into someone’s personal life, like turning off the location of the phone’s from settings in each app, Ulanoff mentioned. The latest iteration of Apple’s iOS operating system helps with this by sending a notification if an app that isn’t in use has been tracking the phone’s location.
People might be open to information theft if they don’t set up their privacy settings appropriately. Ulanoff clarified that “if your phone is unlocked and you’re not establishing any of your privacy settings, or locking it down, or doing pin codes, or doing things like two-factor authentication along with your social media” one will be left open to data theft.
Ulanoff additionally identified that when utilizing work devices, messaging on apps like Slack might be tracked by the employer to provide “companies a concept of the overall feeling of people in their company.”